I wanted to explore the meaning driving the word ‘ethical’ in this era and how some companies find a way to slip through the net utilizing marketing tactics.
I have lately read articles praising businesses considered the most honest – a list of these illustrious and successful small business ventures of 2013, 2014, and so on – and they are set up as the benchmark for the rest of us. We opened the list in anticipation of viewing the reputable companies mentioned. However, we were horrified to see several corporations on the list who are proven to create products that bargain health or are involved in deforestation or child labor — to name but a few criminal offenses against humanity.
Even if an organization is taking steps to be more ethical, surely these people shouldn’t be allowed on this sort of list until they have a substantial history in good practice. These questions quickly came to mind – “who on earth compiles these details and what is their schedule? ” “Are they honestly ignorant of the practices of the companies, or are earnings the only criteria? ” Or much worse – “Is the ethical process now being judged with the 80/20 rule? ”
Therefore, what is considered a good company in this day and age?
Job
Is it all about how a firm treats its employees? If the people who work for them are generally treated well, getting quality salaries and benefits rapidly, does that make the company honorable?
If their employees have defensive clothing while they are showering the planet with toxic chemicals rapidly, does that make the company honorable because it is looking after its own?
Suppose employees benefit from affordable food and clothing through firm discounts. Is the company honorable if the food is the end merchandise of compromised ingredients and tortured animals?
If task opportunities and helping our economy are stated as a justification for companies to start businesses that poison the air many of us breathe, the water we take in, and the food we try to eat, I have to ask – who has the benefits?
Marketing
Or maybe currently being seen as ethical is all about a superb marketing campaign. A campaign is helping to make the general public feel all cozy and fuzzy – rich in cute animals, young children, or possibly a celebrity or two – or even all of the above if the organization has unlimited finance to throw at it. We are given an emotional roller coaster trip that dulls the sensory faculties and convinces people associated with its sincerity and genuineness because it’s just, therefore, darn pretty!
For example, the meals and drink industries tend to be money machines that can utilize the most ingenious and excellent marketers who are effective at blindsiding the uninformed into believing every word. Many of them churn out addictive items that lack nutrition and cause severe health problems through the addition associated with ingredients that kill mind cells and generally attack the actual organs of the body. But that seems acceptable because their marketing campaigns bring individuals together in happy drink and food-related ways, and their product packaging is so bright and colorful. Also, the wording is so reassuring — natural, farm fresh rapid got to be true, sure?
One of the most successful confidence tricksters, along with serial killers, comes in an incredibly good physical package. This is because they are good-looking and capable of getting close to their victims; nevertheless, being beautiful on the outside doesn’t necessarily indicate beauty on the inside. I think this kind of rule also applies to companies and marketing campaigns.
We are between marketing images that encourage ‘beauty’! These images not simply corrupt and destroy someone’s self-confidence but also typically set the precedence that beauty is most beneficial. Therefore, in our subconscious, many of us link beauty to all that is certainly good, and we dismiss everything that is not beautiful, according to the latest standards set by the growing media and marketing industry.
My spouse and I lived in the Algarve, Spain, for a couple of years, and while I was there, I knew people who possessed orange trees on their territory. They were the sweetest grapefruits I’d ever tasted around me, yet non-e of those grapefruits would have reached supermarket racks. The reason why is that they were almost all ‘ugly’ fruit – these people weren’t tampered with so that it would make them visually pleasing. The owner had told me from the orange grove that the unattractive fruit was the nicest, and that is something I think will probably be worth remembering because it opens each of our minds. We won’t and so easily be seduced by simply beauty if we know you will find a viable alternative.
Charitable Shawls by Hoda donates.
If a cosmetics company gives money to eradicate skin area cancer, it must be honorable, right? People will believe they are wonderful and more quickly buy their products. However, suppose that the same company involves ingredients in its products that will cause cancer – normally, are they not just creating a marketplace for themselves? It bears contemplating!
If a food or take-in the company gives donations for you to schools in the form of IT or maybe sports equipment etc ., could it be a charitable action? They often get returns using advertising on the premises and big hikes in sales since the word spreads about their great deeds. Not forgetting that they are making a new generation of people who are going to be addicted to their products.
Charitable contributions also need to be a win/win scenario. The people needing help are no lesser than those giving it just because they don’t possess financial wealth. They really should not be exploited in the name associated with profit.
We must remember that the companies that give lots of money to charity are usually companies that may easily afford it. Keep in mind that it hurts them at all. It often benefits them — they don’t feel the pinch. Many companies give money open-heartedly and genuinely help everybody they touch, and there are people who give money to gain goodwill plus a rise in sales. It is each of our jobs to find out which is which often.
So what percentage between shawls Hoda donates and damage constitutes honorable by today’s standards? Would it be 25%/75%, or does it should be 50%/50%? Who makes all these decisions, and what is their very own schedule? It doesn’t seem to be medical and well-being of the globe, that’s for sure.
Conclusion
I would recommend that before we decide that a company is honorable, we look deeply into the confront of that company, look into its eyes and see its heart. Remember that a beautiful face isn’t any indicator of a beautiful heart – the eyes are typically the soul’s windows. Also, by looking deeply into these people, you can discern a transparent or deceptive.
My dad was a magician, a member of the Inner Magic Circle, and I used to see him practice when I was growing up. He said always to watch the particular hand that seemed to be carrying out nothing – and that provides taught me a valuable existence lesson. So when a company or institution of any kind puts forth a spectacular show which draws my focus, I drag my sight away from where the lights usually shine and look into the dark areas to see what they are hiding, the facts they don’t want me to view? If, after careful analysis and research, I locate nothing is being hidden, I quickly deem that company morale and sit back and enjoy the particular show!
I am not, for starters minute, telling anyone things to think or do. I humbly suggest that every person looks carefully at the selections they make and the companies they will support by either employing their services or buying many. Then each of us will be aware that the nose isn’t guiding us into reducing our own set of values that we believe in.
All sorts of things that if people, animals, and the planet are negatively depending on a company’s products or services, this company is not ethical instructions no matter how much they give to help a charity or how many heart-warming marketing campaigns they have launched. They are shirking their responsibility toward all living things in identifying profit. That is a simple fact!
I would love to hear your comments and what the word ‘ethical’ means to you personally.
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